Dana Richelle Greene
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Professional Resume

My professional experience, skills, and qualifications

PROFESSIONAL SUMMARY

Strategic Marketing Leader | Customer-Centric Storyteller | Research-Driven Communicator

Creative and results-driven strategist with 15+ years of experience crafting impactful, data-informed campaigns across healthcare, publishing, and consumer media. Expert at transforming customer insights into compelling digital narratives, multichannel strategies, and engaging content. Adept in stakeholder collaboration, brand storytelling, and cross-functional leadership.

EXPERIENCE

Society of Hospital Medicine — Philadelphia, PA

Content and Marketing Strategist

Aug 2021 – Present
  • Lead the development of omnichannel content strategies that align with organizational objectives and member needs, increasing engagement across digital platforms.
  • Translate complex healthcare topics into accessible, meaningful stories for targeted professional audiences.
  • Drive campaign performance by using analytics and audience segmentation to optimize messaging and channel strategies.
  • Collaborate with internal stakeholders and SMEs to develop campaign themes, editorial calendars, and brand-aligned content.
  • Spearhead special initiatives, including member acquisition/retention efforts and national campaign rollouts.

Keywords: content strategy, omnichannel marketing, healthcare communications, digital engagement, brand messaging, stakeholder collaboration, campaign analytics

Senior Marketing Manager

Aug 2017 – Aug 2021
  • Directed integrated marketing campaigns to grow membership and advance SHM's brand visibility within the hospital medicine landscape.
  • Managed creative development, project timelines, and cross-functional team alignment for print and digital campaigns.
  • Oversaw vendor relationships and internal teams to execute events, email marketing, social media content, and multimedia initiatives.
  • Implemented performance dashboards to assess marketing KPIs, member behavior trends, and ROI of outreach initiatives.
  • Partnered with leadership to define strategic priorities and translate them into actionable marketing deliverables.

Keywords: strategic marketing, membership growth, campaign management, healthcare marketing, stakeholder engagement, KPIs, vendor oversight

Hearst Magazines — New York, NY

Customer Relationship Manager

2015 – 2016
  • Optimized customer segmentation and CRM strategies to improve subscriber retention and engagement.
  • Executed targeted promotional campaigns leveraging email, direct mail, and digital platforms.
  • Analyzed campaign performance and conducted A/B tests to drive improvements in acquisition and conversion.

Insight Strategy Group — New York, NY

Senior Research Analyst

2013 – 2015
  • Conducted qualitative and quantitative research with a focus on women, media, and multicultural audiences.
  • Produced strategic reports and visual storytelling tools to support brand decision-making.
  • Led ethnographies, virtual communities, and focus groups to generate actionable consumer insights.

Wolters Kluwer Health — New York, NY

Senior Marketing Manager

2006 – 2011
  • Led development of 360° marketing solutions for healthcare clients across print, digital, and event channels.
  • Directed creative strategy and content execution for major conferences and brand partnerships.

Elsevier Inc. — Philadelphia, PA

Strategic Marketing Manager

2004 – 2006
  • Developed go-to-market strategies and multichannel campaigns for medical and academic publications.
  • Created data-driven product positioning and oversaw pricing, sales forecasting, and budget management.

Taylor & Francis Group — Philadelphia, PA

Marketing Manager

2000 – 2004
  • Executed subscription-based marketing for global institutional clients.
  • Planned and managed event logistics for conferences and industry meetings.

EDUCATION

  • The New School, M.A. in Media Studies
  • Hampton University, B.A. in English Arts
  • Advanced Studies in England – Study Abroad, Literature & Film

CORE SKILLS

Strategic Communications • Digital Campaigns • Content Strategy • Market Research • Brand Storytelling • Member Engagement • Project Management • Cross-Functional Leadership • Data Analytics • Adobe Creative Suite • Salesforce • FinalCut Pro • MS Office

FEATURED PROJECTS

  • Parenting Philosophies Across Generations

    Led a generational study exploring parenting styles and trusted resources across Gen X and Millennials.

  • Social Responsibility and Millennials

    Created a video-based research project uncovering how values-driven branding influences Millennial buying decisions.